Bodycraft Mobile Application

Simplify Appointment Booking and Optimize Staff Scheduling

Bodycraft Salon aims to enhance customer experience and streamline operations by developing a user-friendly mobile app. The app should allow customers to easily book appointments, access services, and manage their salon experience. Currently, they face challenges with appointment booking, customer engagement, and staff scheduling.

Industries

E-Commerce
Customer Experience
Beauty & Wellness

Services

Branding
Interaction Design
Service Design

Platforms

Responsive Web
Mobile App

Timeline

3 months

My Role

Create a user-centered booking system that streamlines the appointment process for all users.
Design an intuitive interface that facilitates clear communication between all stakeholders, including real-time updates.
Develop features that enhance customer engagement and salon management.

Team

Chitranshi (me) – Lead Designer
Naomi – Junior Designer
Shrishti Jagirdar – Manager
Satyam - Developer
Mehak - Business Analyst

CHALLENGES

BodyCraft Salon struggles with inefficiencies in appointment booking, staff scheduling, and customer engagement, resulting in:

Lack of a convenient appointment booking system
No efficient way to manage salon schedules
Absence of a customer rating system
Limited customer engagement
Difficulty in matching clients with preferred stylists, leading to decreased satisfaction
Inability for clients to easily purchase and book products (e.g., hair care, beauty products) alongside services, resulting in missed sales opportunities and inconvenience for clients

PROPOSED SOLUTION

Design a user-centered mobile application for BodyCraft Salon that streamlines appointment booking, optimizes staff scheduling, and enhances customer engagement through:

A seamless appointment booking system with real-time availability and stylist selection.
An intuitive schedule management feature for stylists and staff with an integrated product booking feature.
A transparent customer rating and review system.
Personalized communication and loyalty programs to foster customer retention.
A stylist matching feature that considers client preferences and stylist expertise.

Research

Understanding the landscape with Competitive Analysis

I wanted to grasp the broader market context in which BodyCraft Salon operates. By examining competitors, I aimed to identify industry trends, best practices, and areas for differentiation. This would help me understand what clients and stylists expect from a salon experience and how BodyCraft can innovate and improve.

Quantitative Research

Complementing Insights from analysis

Quantitative research complements the qualitative insights gathered during competitive analysis, providing a more comprehensive understanding of the users and market. By combining both approaches, I can triangulate my findings and increase the validity of my research.

Qualitative Research

Uncovering User Motivations with User Interviews

By choosing qualitative research after quantitative research, I'm able to uncover user motivations, gain contextual understanding, identify emerging themes, inform user personas, validate quantitative findings, and prepare for usability testing – ultimately leading to a more comprehensive and user-centered design solution.

USER PERSONA

Empathy and Understanding: Empathy and Understanding

Creating user personas allowed me to develop empathy and understanding for the users, which is essential for designing a successful application. By walking in their shoes, I could create an app that would genuinely improve their lives.

USER FLOW AND IA

Creating the Blueprint: Information Architecture & User Flow for

To ensure my design was intuitive and user-centered,  I needed to understand the underlying structure and navigation. IA and user flow helped me visualize and organize the experience.

User Flow

Information Architecture

DEFINE AND IDEATION

From Structure to Visuals: Ideation & Design

By using the Crazy 8's technique, we've quickly generated a variety of ideas and identified promising directions for the BodyCraft app. This approach ensured we're considering innovative solutions while staying focused on our core user needs and problem statement.

Usability chart helped me identify areas for improvement and features that are working well in the low fidelity design:
Reorder booking customization: While the reorder feature is appreciated, we could enhance it by: Adding an easy modification option for repeat bookings.
Browsing services: Users spent 3 minutes browsing and commented on the need to scroll a lot. We could:
Implement better categorization and filtering options for services
Use a tab-based layout to display services more efficiently

Style guide and Hi-Fi

From Low-Fi to High-Fi: Establishing a Visual Language

With a solid foundation in place, I refined the design Creating detailed, pixel-perfect visuals and interactions. High-fidelity designs helped me test and validate the experience. Ensuring a seamless and engaging user journey.

USABILITY TESTING 2

From Feedback to Fix: Usability Enhancements

INSIGHTS TO IMPACT

Real Users, Real Benefits: Stories from BodyCraft

As someone who's passionate about creating user-centered designs, I believe that real insights are the foundation of success. Now, I can confidently say that the BodyCraft app is more than just a tool - it's a solution that genuinely improves the lives of its users.

REFLECTION

Challenges, Solutions, and Successes: Reflective Look

As I reflected on this project, I realized that user-centered design is not just a methodology, but a mindset. I learned to put users at the forefront of every decision, to empathize with their struggles, and to iterate tirelessly towards a solution that truly meets their needs. Through this journey, I discovered the power of diverse user testing, the importance of challenging assumptions, and the value of continuous refinement.

User-Centered Approach

Understanding user frustrations led to innovative solutions like one-tap rebooking.
Addressing diverse user needs: By creating personas and conducting in-depth interviews.

Power of Usability Testing

Multiple rounds of testing allowed us to identify and address usability issues, resulting in significant improvements.
User feedback helped prioritize features like saved payment methods.

Overcoming Bias

Ensuring a varied group of testers helped identify biases in initial designs and assumptions.
Regular team discussions about user feedback helped identify and address any preconceived notions about user behavior or preferences.

Continous Improvements

Establishing a system for ongoing user feedback allows for continuous refinement of the app post-launch.
Creating a prioritized list of potential future features based on user suggestions ensures the app evolves with user needs.